Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Lead generation is the strategy behind converting website visitors into potential clients. This is done by capturing contact details (email addresses, names and phone numbers). The better your conversion methods the more potential clients (leads) you can generate.
These leads can (and should) be added to email lists for relationship building, to keep them updated on your new listings, and to allow you the potential to sell them something in the future.
These are the words typed into a search engine’s search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Displaying the “right” keywords can make a big difference to your website. The majority of your traffic may not necessarily come from ranking well for a few search terms but rather from ranking well for lots of associated terms.
It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated.
We’ll start with an on-site technical SEO audit to identify any problem areas that need to be resolved, and that may be keeping the website from progressing. We’ll determine what minor and major adjustments can be made to improve traffic and lead generation.
The second step will be an intensive keyword research for 2 to 5 languages, depending on what SEO package the client selects.
The most beneficial buyer keyword phrases and semantic keywords will be selected to help you reach your target clientelle.
On-page HTML and meta tags will be optimised using the most important keyword phrases.
Where necessary, content will be improved and optimised for the selected keywords. Attention will be given to copywriting and improved lead generation techniques.
We will implement a website and/or URL restructure if necessary.
Strategies will be formulated to improve lead generation from website (and portal) property listings. (Improved Titles, Descriptions, Call-to-Actions etc.)
We will study your off-page marketing, social media and optimisation techniques and see where we can increase your exposure and brand credibility.
We will provide positive social signals that your clients are looking to find on your social media platforms.
Natural and relevant backlinking will help give authority to your site. All our backlinks are created manually by our team and are highly relevant to the real estate niche. NOTE: We do not use backlink farms, paid backlinks or software programs. All of these practices could harm your website once the search engines eventually identify these backlinking networks.
Google Analytics will be implemented and studied regularly to look for potential areas to improve upon, and for new marketing channels.
Free analysis of all present and future 3rd party online digital marketing.
The business package includes Google and Bing places optimisation (very important), portal marketing (very important) and more time spent per month on backlinking, brand credibility and positioning your company as an authority.
The enterprise package includes everything mentioned before plus property portal optimisation (including help with XML feed distribution and Premium Ad positioning and optimisation) more staff training sessions, micro areas content creation and optimisation, and newsletter marketing and optimisation.
We also spend additional hours on backlinking, brand credibility and positioning your company as an authority.
We do PR outreach for brand credibility and to boost to your organic search engine results.
For some of the search terms that include the location (of your real estate area), the famous Google Places 3 pack will appear, along with the Google area map. It goes without saying that these listings receive a good share of all the real estate traffic for the area and therefore it’s important to know how to rank well in Google Places.
Yes. We have some robust strategies available, which we can discuss with you. We have had excellent success boosting our client’s places in the local search results.
See our business and enterprise packages.
Please see the previous question: “What services do you provide as part of a standard SEO strategy?”
But keep in mind, our SEO strategies are not only about your existing search engine rankings. We are going to attract traffic from other even more valuable buyer keywords (keywords that you may never have considered in the first place). In addition, we are going to boost your lead generation. It’s pointless getting more traffic if it doesn’t convert!
Bottom line: Our main role is to increase your revenue, not just your traffic.
All our backlinks are created manually by our team and are highly relevant to the real estate niche. We do not use backlink farms, paid backlinks or software programs. All of those types of practices could harm your website once the search engines eventually identify these backlinking networks.
Backlinking has very little to do with quantity but all to do with quality. You can create 1.000 insignificant backlinks and they will never have the same value as 1 powerful backlink in a relevant niche from an authority website.
Also, consider that too many backlinks built at once can create an abnormal backlink profile, and the search engine algorithms might read this as search engine manipulation.
See our video on this subject: Want your keywords to be no1? These strategies could torpedo your website!
We will create 5-10 quality backlinks per month in the Spanish real estate niche.
In our technical SEO audit our first task is to determine whether your website adheres to Google’s webmaster guidelines. And if not, to determine what changes should be made.
Among other things, we check your backlink profile, we check your content for spam or duplicate content, broken URLs, duplicate URLs, keyword stuffing, pages with irrelevant or insufficient content etc.
Visit our About Us page. We are experts in the real estate SEO niche and have worked in the Spanish Real estate industry for the past 15 years.
We understand that traffic generation is only a part of the puzzle – Increased leads & revenue is the ultimate goal.
Lead generation can only work when the SEO specialist has a deep and comprehensive understanding of the business model.
It’s important to generate good quality traffic that comes from buyer keyword phrases and to use clever lead generation and copywriting techniques that will maximise the conversion of this traffic into leads.
Can the general SEO company help you with portal marketing & optimisation, micro area optimisation, property listing optimisation, staff training, window display setup, brochure marketing, keyword research in your most important languages, or even provide a free property description creator? Do they have experience with real estate newsletter setup for the best click through rate, Google places optimisation for real estate, real estate copywriting or social media optimisation. All of these need to be done in very specific ways for the Spanish real estate industry.
Some of the benefits of good SEO should last many years, however, it’s important to use a professional SEO company that:
A) is familiar with your business niche
B) has your back through all the future search engine’s algorithm updates
C) can increase traffic, but more importantly, can increase your lead generation and ultimately your revenue.
This is the best strategy to ensure your website and business will stand the test of time.
It’s important to note that because 99% of real estate agencies operate in specific areas the buyer keywords and traffic for those areas are mostly shared by a minority of estate agencies and (as I’m sure you already know) this environment can be quite competitive. If you stop doing SEO, some of your competitors can and will take back the traffic we diverted from them in the first place.
These are two completely different fields. A good SEO consultant should be familiar with all the technical aspects of on-page and off-page optimisation, lead generation and copy-writing. In addition, they should have a professional knowledge of your niche.
See this video: Web design vs SEO
To ensure the integrity of their search results and to always find better ways to improve the user experience. They reward websites that are beneficial and helpful to their visitors and they penalise those employing manipulative SEO practices (for example link farms, paid backlinks, keyword stuffing, duplicate content etc.)
Bottom line: The longer people stay on Google and the more they return to Google the more money Google can make from their AdWords placements and from their other affiliate programs which are interspersed amongst the search results.