1. Company Overview. Founded in 2003, Kyero began as an English language alternative to the majority of real estate portals in Spain, which were Spanish language only and not aimed at an International audience. Kyero’s initial focus was entirely on the expat market, offering listings for coastal homes, holiday villas, and rural properties.

In the last decade, Kyero has redeveloped their platform to include the majority of European languages. In addition, they have launched portal services in France, Portugal, and Italy.

2. Subsidiaries and Related Brands. Kyero have no subsidiaries or related brands. All expansion has taken place on Kyero.com

3. Pricing. Kyero’s advertising and listing prices vary depending on the number of properties listed, and the type of advertising package chosen. For basic listings (25 to 200 properties), prices can range from around €100 to €300 per month.

Premium or featured listing packages can range from €500 to €1,000 per month or more, depending on the level of exposure desired, i.e. your listings appear at the top of the page, in email sends, in other locations on the website, etc.
Keep in mind that competition in coastal regions of Spain can be brutal, and it’s usually larger agencies with bigger marketing budgets that secure the top positions in any given area. Basic packages don’t tend to generate many leads, if any, and lead quality tends to be worse than with premium packages.

4. Market Reach and Performance. Kyero attracts approximately 1.2 Million monthly visits and caters to mostly international buyers, particularly those looking for holiday homes, investment properties, or relocating to coastal Spain. UK buyers form a significant portion of their clientele, but Kyero has expanded its reach across Europe, targeting Germany, the Netherlands, Belgium, and Scandinavian countries. In addition, they have expanded their real estate listings into Portugal, France, and Italy.

5. Competitors. Kyero’s main competitors are Idealista, thinkSpain, SpainHouses, Place in the Sun, and various International real estate search engines including Rightmove, ListGlobally (Properstar), and Greenacres.

Here at ImmoEdge we have been working with the major real estate property portals in Spain for more than 15 years. We understand how to get the maximum return from each portal, and how to reduce your expenses. We know which paid strategies work, and we know how to improve your lead generation. Get in touch here, or have a look at our real estate digital marketing services in Spain here.

Strong International Audience
A platform with a strong foreign audience is becoming increasingly important for agencies in Spain, and Kyero performs well in the UK, Northern Europe, and increasingly, other parts of Europe such as Germany, France, and the Netherlands.
They attract high quality foreign leads, especially for holiday homes and second properties.

Multilingual Support
Agencies appreciate Kyero’s multilingual platform which presents their listings in several European languages, including English, Spanish, German, Dutch, and French. It makes it easier for agents to market their properties to a broader European audience, and it makes it easier for non-Spanish-speaking buyers to navigate the listings.

Quality of Leads
Many agencies find that the leads generated by premium packages on Kyero are of higher quality compared to other portals. Buyers contacting through Kyero tend to be serious about purchasing, often looking for holiday homes, investments, or planning relocation.

High Competition Among Agencies
Many agencies comment that while Kyero attracts a good International audience, there is significant competition on the platform. It can be very challenging for smaller agencies to stand out unless they invest a big portion of their marketing budget into premium listings on one platform.

Cost of Premium Listings
While basic listings on Kyero are somewhat affordable, agencies report that the cost of premium or featured listings can be restrictive. Smaller agencies in particular may struggle with the cost of maintaining higher visibility on the platform.

Lead Conversion Time
Some agencies have mentioned that while Kyero delivers high-quality leads, the sales cycle can be long. This is particularly true for foreign buyers who may require more education from the agents, and take more time to make decisions, especially when it involves buying property abroad.
The reality is that many foreign buyers will sometimes explore their options for months before committing.

If you would like a multichannel approach to your real estate marketing, then have a look at what ImmoEdge can do for your estate agency in Spain.