WHO WE ARE.
Here at ImmoEdge, we believe there is a better way to do real estate marketing: Principled SEO techniques and hard work will provide sustainable and enduring success rather than risky short-term strategies with little concern for the company’s future or building a lasting relationship. We believe that helping you to attract lots of quality buyer traffic is only a part of the puzzle, and that lead generation and increased revenue is the true goal. We’re passionate about your success and our mission is to help you achieve this.
SEO is one of the least understood and least transparent great marketing tools here in Spain, and we see that as an opportunity. We’re excited to give more clarity to the industry (discover our invaluable video series), provide cutting-edge technology (see our innovative property description builder), and create our own social marketing platforms, to help you save precious time and improve your lead generation.
Things have certainly not always been smooth sailing for us here in Spain. We understood very early on that the Spanish economy and job market was limited for foreigners, and that if we truly wanted to make any progress in Spain then we would eventually have to work for ourselves. Of course, easier said than done. If you’re reading this and have your own business then you will know that it takes a great deal of courage and dedication to build a business and thrive in this beautiful country with its complex business environment.
Where else is one required to market in a smorgasbord of languages, and deal with so many different cultures all while navigating the maze that can be Spanish bureaucracy? We understand this and so we believe that, every so often, it’s important to indulge in some therapeutic back patting and compliment ourselves for our achievements. So well done! 🙂
A little bit about the team:
Our digital team working with us has many decades of experience, however, we as a couple and partnership have each been working in the Spanish real estate sector for more than 15 years. This experience is mostly routed in search engine optimization, social media marketing, property portal marketing, CRM & CMS systems for Spanish real estate, Google My Business optimization, video marketing, lead generation, copywriting, paid marketing, and website design.
Our team consists of myself, Marcus Ruhl, my wife, Sara Ruhl, and our staff of SEO specialists.
I am a qualified civil engineer with a background in computational methods for the solution of structural engineering problems. My first experience of computer programming was as a child in the 1980s writing computer games for fun.
Leading up to our relocation to Spain in 2003 I had already built and optimized several successful websites for myself. After our relocation, we started doing web design and SEO full-time. From 2007, and seeing an important need in the market, we focussed our attention on optimizing and generating more leads for real estate agencies in Spain.
We have helped our clients come out ahead through all of the major Google algorithm changes and our sustainable methodology remains the same.
Sara’s experience in the Spanish real estate industry began in 2003. Before that, she had completed many computer software and business courses. Sara has worked in all aspects of Spanish real estate: as a rental and sales agent, helping with overall website structure and design, SEO, CRM systems, content management systems, email optimization, and marketing systems. She has also completed the API/ACAT real estate agent and property course. Her last position before being a founding partner at ImmoEdge was as director of an Engel & Voelkers franchise on the Costa Blanca.
ara’s claim to fame was on the channel 4 TV programme “A Place in The Sun” – seen above – where she appeared as the area expert for Sitges.
Sara is also a consultant in the Spanish real estate industry where she trains team leaders, admin, and marketing staff for various real estate agencies throughout Spain, and advises on computer hardware and software.
If you have any questions or would simply like to chat please don’t hesitate to contact us.
We’re always interested to hear about your adventures in Spain. You have a lovely day.
Sara Ruhl – Cell 689 27 49 19 (Sales, Technical, or just a chat)
Marcus Ruhl – Cell 636 61 58 83 (Technical stuff or just a chat)