Rewarding & sustainable growth through responsible SEO practices.
Increased leads & revenue is the goal
The majority of general SEO companies make traffic the goal. Assuming the traffic produced is up to standard, this is nonetheless only a part of the puzzle.
We understand that what really matters to real estate agencies is lead generation and revenue growth. Lead generation can only work when the SEO specialist has a deep understanding of the business model.
It’s important to generate good quality traffic that comes from buyer keyword phrases and to use clever lead generation and copywriting techniques that will maximise the conversion of this traffic into leads.
SEO vs SEM
(SEM = search engine marketing, also called Pay Per Click or sponsored ads marketing.)
For a new business, the temptation to get some quick traffic and brand marketing can be high. However, the costs can also be high while the visitor retention rate through Ads is always lower than through natural organic traffic (like with SEO). And once you stop the payments the traffic stops just as abruptly. That’s not to say that Pay Per Click advertising can’t be part of a successful marketing campaign, but in our experience, it’s best used at a later stage to fill in the gaps around SEO.
A business that wants to survive and thrive in the long term, needs a marketing strategy that is equally reliable. It will require sustainable growth with lasting benefits. Our SEO packages cost a fraction of SEM campaigns, with many times more leads generated.
Responsible keyword strategies
MOST general SEO companies offer keyword targeting. (For example, they will target 10, 20 or 50 keyword phrases.) While this may sound like a good idea to the potential real estate client this is considered as aggressive SEO by search engines.
The idea behind this questionable strategy is to create dozens of backlinks to the website with the targeted keyword phrase in the anchor text.
It’s important to understand that search engines don’t like to be manipulated. Some may argue that this is the role of SEO, but we disagree. The role of SEO is to provide a valuable helpful experience for your website visitors. Google will notice your improved visitor retention times, lower bounce rates and increased page views, and they will reward you for it.
Manipulative backlinking practices could easily be penalised by search engines in future algorithm updates. Ours is a natural responsible approach to keyword targeting that will provide sustainable growth and see you through all of Google’s tricky algorithm updates.
Manually created relevant backlinks
All our backlinks are created manually by our team and are highly relevant to the real estate niche. We do not use backlink farms, paid backlinks or software programs. All of these practices could harm your website once the search engines eventually identify these backlinking networks. It’s concerning how many SEO companies use these services to skip the hard work of natural beneficial backlink creation.