Our SEO and marketing videos are specifically targeted towards real estate agencies in Spain. They will show you exactly what you need to do to massively improve your lead generation.
The Spanish real estate industry is our Forte:
We are SEO and Marketing specialists who work exclusively for real estate agencies in Spain.
Your business model
The types and differences between buyer keyword phrases in all the important languages.
How your website should be structured to create an optimal experience for clients and search engines
Which marketing works best for the real estate industry in Spain
Which property portals work best for your specific area
How to increase lead generation from the property portals
How your principal area’s sub-areas can be used to your advantage
What marketing is successful for your competitors
The related businesses in the area your potential clients are using – and the most advantageous collaborations
Our knowledge about real estate SEO and marketing continues to be a key factor in the success (and the sustainability of that success) of all our clients.
How we work:
1. Full SEO Audit
We’ll start with a full on-site technical SEO audit to identify any problem areas that need to be resolved, and that may be keeping the website from progressing. We’ll determine what minor and major adjustments can be made to increase traffic.
2. Intensive Keyword Research
The second step will be intensive keyword research for the various languages. The most beneficial buyer keyword phrases and related semantic keywords will be selected to help you reach your target clientele. HTML and meta tags will be optimized using the most important keyword phrases.
3. Improve Copywriting
Content will be optimised for selected keywords and copywriting will be improved to maximize your websites’ lead generation. Succesful copywriting should get your visitors to perform an action – to contact you.
4. Property Listing Lead Generation
Strategies will be formulated to maximize lead generation from your property listings on both your website and the property portals. (Improved Titles, Descriptions, Call-to-Actions etc.)
5. Brand Credibility
We will optimize your off-page marketing and social media to increase your exposure and brand credibility. We will provide the correct positive social signals that potential clients want to see on your social media platforms.
6. Natural and Relevant Backlinks
We will implement Natural and Relevant backlinking strategies to strengthen your website in your area’s property searches and position you as an authority. All our backlinks are created manually by our team and are highly relevant to the Spanish real estate niche. No backlink farms, paid backlinks or spammy backlinks.
Research your competition and their best performing online marketing strategies. We will identify potentially advantageous marketing channels that could benefit your business.
9. Google Analytics implementation and research
Google Analytics will be implemented and studied regularly to look for potential areas to improve upon, and for new marketing channels. We will also determine the most beneficial options for potential collaborations.
We will determine the most profitable micro-areas in the various languages, create new content and web-pages, and optimize the pages. (Important, but very few are doing this correctly.)
11. Newsletter Marketing & Optimisation
We will help implement your newsletter, optimize your subscription process, send times, and content for optimal click-through rate and lead generation.
12. Social Media Management & Strategies
With helpful informative content, we will turn your social media platforms into community hubs that boost your brand exposure and generate referrals through indirect marketing (the most advantageous type of marketing). Our creative strategies will give your business a unique voice and identity; differentiating it from all others.
13. Paid Advertising Campaigns
To capture more market share we can create cost-effective marketing campaigns to target your most commercially beneficial demographics.
NOTE: It’s crucial that your website conversion rate has been optimized before proceeding with this step.
14. Monitor & Improve
We will continue to monitor and improve all of the above steps to ensure that your website continues to rank well in the search engines and attracts a higher quality of buyer traffic. Plus we will help with staff training, PR outreach and a Lot more. Think of us as your marketing right hand.
In just a few months we boosted the traffic of two Engel & Voelkers franchises in Spain from just a few hundred visitors a month to many thousands of free targeted visitors. In addition, we radically improved their lead generation and conversion rates. We can do the same for you!
We are a family (husband, wife, cousin) and team of digital marketing and SEO specialists, with a combined 32 years industry experience.
SARA SIROLLI RUHL
Social Media, SEO, Email Marketing, Brand Reputation Management, Paid Search and Advertising Campaigns, Client Relations.
Languages: Spanish, English, Italian
SEO, Copywriting, Conversion Rate Optimization, Lead Generation Strategies, Data & Analytics, Keyword Research & Analysis.
Languages: English, Spanish, German, Dutch, Italian
Social Media Manager
Social Media, Visual Communications, Marketing, Branding, Digital Design, Data & Analytics, Lead Generation Strategies, Video Production.
Languages: English, Italian, Spanish
Senior Digital Strategist
Content Creation, Email Marketing, Brand Reputation Management.
Languages: Spanish, French, English, Italian
Senior Digital Strategist
Content Creation, Data & Analytics, Keyword Research & Analysis.
Languages: Spanish, English, French
Senior Social Media Strategist
Social Media, Keyword Research, Copywriting, Video Production.
Languages: Spanish, German, Dutch, English
Boost your lead generation with our Free SEO articles.
You achieved more in 3 months than what the others still hadn’t managed to do in 3 years.
I can’t say thank you enough for that. You are definitely the company I recommend.
We look forward to further strengthening our relationship. Engel & Voelkers
Well Thought Out Strategies, Top Notch Team
Because ImmoEdge completely understood my industry it was easy to discuss strategies. I have worked with them for about four years primarily on organic SEO.
We are very satisfied with their customer service, and we have seen strong growth in website traffic. Villas La Clau
Best Business Decision I’ve Made
I am beyond thrilled about how ImmoEdge has helped build my business from the ground up! I came to ImmoEdge over three years ago and using their SEO and marketing services is one of the best business decisions I’ve made. Their lead generation currently brings in the majority of my new clients. Villas Blanca