1. Company Overview. Founded in 1999, Fotocasa is part of Adevinta ASA, a Norwegian media group that operates digital marketplaces across several countries, including Spain, France, and Italy. Adevinta Spain incorporates other popular Spanish portals like Habitaclia, Milanuncios, and Coches.net. This portfolio forms the backbone of Adevinta’s offerings in Spain and enables Fotocasa to leverage a significant National market reach. Their Spanish headquarters are in Barcelona, Spain.

2. Subsidiaries and Related Brands.

Milanuncios. One of Spain’s largest general classifieds platforms, where users can buy and sell second-hand items from cars to real estate.
InfoJobs. A leading job search portal in Spain.
Habitaclia. Spain’s 3rd largest real estate portal in Spain.

3. Pricing. Estate agencies can choose between several tiers of subscription plans. Basic plans for real estate agencies start at around €300-€400 per month.

Depending on how competitive your area is, and how many agencies are already advertising on Fotocasa in your area, you may need to pay for premium packages so that your listings are actually seen by your potential clientele. These packages can range from €500 to €1,000+ depending on the region and the number of listings. Alternatively, you can pay an extra €50-€200 per individual listing, depending on the desired visibility.

In highly competitive areas, like major cities (Madrid, Barcelona, etc.) or popular coastal regions, Fotocasa can be saturated with listings, making it necessary to invest more for prominent placement.

You also need to consider how much of their traffic for a given area is coming from Fotocasa’s internal search or from their organic placement in the search engine results page (for example, in Google: “Property for sale + your area name”). If they don’t position well in the search results, then you may want to reconsider. Also, you need to scroll through the Fotocasa search results for your area and take note of the amount of listings and how many pages you need to scroll through to get to the non-premium listings.

4. Reach and Audience. Fotocasa attracts around 13 million monthly visitors, which is roughly 20% of Idealista’s traffic.

At 92% Spanish audience, Fotocasa is a brand that many foreigners are unfamiliar with. Fotocasa lacks the International market penetration that other Spanish property portals like Idealista and Kyero have worked hard to achieve.

Fotocasa could work for you if the brand is better known in your area, and if you have the budget and strategy to leverage premium listing options. However, if a good percentage of your clients are international, then a combination of other portals that are better known Internationally might offer better value in terms of lead generation and return on investment.

5. Competitors. Fotocasa’s main competitors are Idealista, Yaencontre, Indomio, Kyero, and various International real estate search engines including Rightmove, ListGlobally, LuxuryEstate, and Greenacres.

Here at ImmoEdge we have been working with the major real estate property portals in Spain for more than 15 years. We understand how to get the maximum return from each portal, and how to reduce your expenses. We know which paid strategies work, and we know how to improve your lead generation. Get in touch here, or have a look at our real estate digital marketing services in Spain here.

Widespread Reach and Market Penetration. Many real estate agencies appreciate Fotocasa’s large user base, which increases the visibility of their property listings. As one of Spain’s top property portals, it helps agencies reach a broad national audience, especially in key markets like Madrid and Barcelona.

User-Friendly Interface. Most of Spain’s top CRMs (example Sooprema, eGO Real Estate, Inmovilla, Mediaelx, Inmoweb, InmoPC, Mobilia, Optima, Infocasa, etc.) allow a bulk upload of real estate listings to Fotocasa’s platform. In addition, the interface is easy to use both for property seekers and for real estate professionals managing their listings. Tools like virtual tours, high-quality property images, and property performance metrics help agencies present listings attractively and track engagement.

Effective for Rentals. Real estate agencies working in the rental market often find Fotocasa particularly useful for generating leads and filling rental properties quickly. The leads they receive are usually serious and result in quicker turnover for their properties.

High Competition and Costly Premium Services. Many agencies feel that they need to invest in premium listings to stand out due to the high competition on the platform. Premium services are seen as somewhat effective (depending on the area) but costly, which can be challenging for smaller agencies. Larger agencies will often enjoy a better ROI due to their higher budgets and greater quantity of higher priced listings.

Limited International Exposure. Agencies focused on international buyers have mentioned that, compared to some other platforms (e.g., Idealista, Kyero, Properstar), Fotocasa is more focused on the Spanish market and could do more to attract foreign buyers.

1. Some Coastal Areas and in particular Costa del Sol.
Fotocasa often ranks for specific property searches in popular tourist and coastal regions like Costa del Sol, particularly for rental properties, holiday homes, and foreign buyers searching in English.

2. Rental Listings in Major Cities (Madrid, Barcelona, Valencia). Fotocasa has carved out a strong niche in rental listings, particularly in Madrid, Barcelona, and Valencia. When users search for rental properties in suburbs of these cities, Fotocasa often appears in the top results due to its focus on the rental market.

3. Specific Property Types (Luxury and New Developments). Fotocasa can sometimes outperform Idealista in searches related to luxury properties or new developments in high-demand areas like Marbella, Alicante, and Mallorca. It may perform well in niche categories like new builds, particularly when it comes to coastal and resort areas targeting higher-end buyers.

4. Rental Market in Smaller Cities. In smaller cities like Zaragoza, Murcia, and Seville, Fotocasa sometimes outranks Idealista in terms of organic search performance, especially for rental properties. This is due to its focus on localized keywords related to renting, shared housing, or student accommodations in these areas.

That said, the search engines tend to update their search algorithms every few weeks (with major updates 2 or 3 times a year), so the best practice would be to perform a few property searches in both Google and Bing for various property types (villa, apartment, flat, new build, townhouse, etc.) and also with some features (luxury, pool, seaview, etc.) and then see for yourself which portals appear at the top of the results.

If you would like a multichannel approach to your real estate marketing, then have a look at what ImmoEdge can do for your estate agency in Spain.