1. Company Overview. ListGlobally was founded in 2009 as an international property listing platform and is headquartered in Lausanne, Switzerland. They help real estate agents and developers market properties to buyers around the world. Real estate agencies can either connect ListGlobally with their CRM or upload their listings manually to the platform. These properties are then automatically translated to 25 different languages and uploaded to more than 70 portals worldwide, providing instant international exposure.
Launched in 2018, Properstar, which consists of 33 separate websites, functions as ListGlobally’s International property portals, and the consumer-facing brand. When you subscribe to ListGlobally your properties are automatically listed on Properstar’s websites.

2. Subsidiaries. Immostreet, Portia CRM, and 33 ProperStar portal websites which are hosted on these domain extensions: .es .at .be .cz .dk .fr .de .gr .it .li .lu .nl .pl .pt .ro .se .ch .co.uk .ca .mx .com .hk .in .jp .my .ph .qa .sg .ae .com.au .co.nz .mu .co.za

3. Reach and Audience. Properstar’s Spanish website receives around 540 thousand monthly visits, however that is only one of their 33 websites. Globally, their assets receive roughly 15 million monthly visits. In addition, their clients’ properties are listed on Immowelt.at, Immovlan.be, Juwai.com, Proprietes.lefigaro.fr, Bellevue.de, Immonet.de, Immowelt.de, Juwai.asia, MansionGlobal.com, WallStreetJournal.com, Primelocation.com, Zoopla.co.uk, Imot.bg, Spitogatos.com.cy, Acheter-Louer.fr, CoteLittoral.fr, Immobilier.lefigaro.fr, Spiti24.gr, Spitogatos.gr, Tospitimou.gr, Immobiliare.it, Domy.pl, Morizon.pl, Oferty.net, Romanian.realestate, Imovina.net, Nepremicnine.net, EdenWay.co.uk, TheHouseShop.com, Kangalou.com, Realtor.com, Realtyhive.com, Buskaza.com.br, GoPlaceIt.com, Housing.com, Makaan.com, Proptiger.com, Go853.com, ACproperty.com.au, RealEstate.com.au, Mubawab.ma, and Arkadia.com

ListGlobally offers one of the most important Global reaches among property portals, and can give real estate agencies in Spain a crucial advantage. Unlike traditional Spanish property portals which often list the same properties and target similar audiences, leading to increased competition among agencies for the same clients, ListGlobally provides access to a more diverse and international audience providing global exposure which can be of great value to agencies.

An additional advantage to ListGlobally is its ability to market to a variety of buying budgets, from economy homes to luxury real estate. Agencies have the option of subscribing to Luxury and Elite packages, which serve to increase their listings’ visibility on high-profile luxury platforms, targeting affluent buyers looking for exclusive properties.

4. Pricing. ListGlobally’s basic packages start at around €200 per month for 50 listings and €320 per month for 100 listings. These listings appear at the bottom of the search pages, and after the Luxury, Elite, Global, and Premium listings. Basic packages receive less viewing and do not receive international exposure. All other packages offer International exposure, however you have to pay additional for these listings.
To give you an idea, 1 Elite listing costs €49 per month, and 1 Luxury listing costs €99 per month. Luxury listings are shown to an additional 12 luxury property portals.

As you can see, costs can add up quickly so it’s crucial to monitor which property types and budgets are attracting the most enquiries, and how your basic and premium listings are performing.

5. Competitors. ListGlobally’s main competitors are various International real estate portals including Rightmove, LuxuryEstate, Zoopla, Idealista, Immowelt, ImmoScout24, PropertyGuru (Asia), JamesEdition, and Greenacres.

Here at ImmoEdge we have been working with the major real estate property portals in Spain for more than 15 years. We understand how to get the maximum return from each portal, and how to reduce your expenses. We know which paid strategies work, and we know how to improve your lead generation. Get in touch here, or have a look at our real estate digital marketing services in Spain here.

Global Reach and Visibility. ListGlobally’s ability to place real estate listings on a worldwide platform, especially through the luxury and premium listing options, is an advantage for many smaller agencies who are not normally able to reach these audiences without subscribing to expensive packages through luxury portals. Agencies have been able to use this in their marketing to attract more property sellers, and boost their portfolio and brand image.

Cost-Effective Promotions. Properstar’s promotion boosters and premium offerings are seen as a somewhat cost-effective way to gain more visibility. Real estate professionals enjoy the flexibility of transferring promotions between listings, making it more budget-friendly for agents managing multiple properties​. You can select a few listings for premium positions, analyse their performance, and swap out the poor-performers for newer listings.

Market Data. Agents appreciate the detailed market data provided with each listing. In addition, reports and market trends can help agents stay informed about international buyer preferences, and then use this to optimize their listings and strategy.

Lead Quality and Conversion. Some agents have expressed disappointment with the quality of leads generated by ListGlobally and Properstar. They mention that even though their listings receive increased exposure, the lead conversion rates are lower than expected. Poor ROI have led some agents to question the value of the service for its cost​.

Customer Service & Pricing Issues. While some estate agencies are pleased with Properstar’s customer support, others have reported inconsistent experiences, especially relating to packages pricing. In addition, some express concern about delays in communication. This inconsistency can affect the ability of an agency to manage their listings effectively.