1. Company Overview. LuxuryEstate was founded in November 2011. It forms part of a network of portals owned by Luxury Media Group, and while it operates independently, it benefits from partnerships with other prestigious real estate and luxury brands that help extend its reach within the global luxury market.

2. Reach and Audience. Luxury Estates attracts roughly 1.15 Million visits each month with an audience of mostly German (14%), French (12%), Spanish (11%), Brazilian (9%), Italian (7%), US, British, and Canadian.

With over 250,000 luxury listings across 120+ countries, LuxuryEstate boasts a broad international audience, targeting wealthy buyers, investors, and real estate professionals. The platform’s audience is predominantly composed of high-net-worth individuals focused on premium properties. Its global reach attracts both local and international buyers, making it a key player in the luxury real estate market.

Because LuxuryEstates has a global audience, it’s difficult to estimate what traffic percentage is allocated to each of the countries on their platform. However, looking at their home page it’s self-evident that the most attention is focussed on Spain, France, Italy, Portugal, the US, and Brazil.
For an even better idea you can check the total real estate listings for each country: 96.000 properties in Spain, 76.000 properties in Portugal, 74.000 properties in France, 15.000 properties in Italy, 54.000 properties in the United States, and 10.000 properties in Brazil. This will help you determine where most of the market attention is and which countries will potentially generate the greatest volume of luxury buyer leads.

For Spanish real estate agents, it’s interesting to note that the majority of luxury homes in Spain are listed in Malaga Province with 27.000 homes and Alicante Province with 21.436 homes. After these we have, 8600 homes in the Balearic Islands, and 7000 in Barcelona Province.

3. Pricing. LuxuryEstate operates primarily on a subscription model for real estate agencies, offering different packages depending on the number of listings required, and the number of highlighted listing positions.

Basic packages start at around €200 to €300, and depending on the amount of Elite, Prestige, or Premium listing positions you would like, prices can increase rapidly. Elite listings are positioned right at the top of their web pages, prestige next, premium after, and basic listings at the end and after all the paid listings. You can buy more paid listings to place more of your listings at the top of an area.
Keep in mind that high-value locations will usually have strong competition amongst estate agencies, so in most cases you will need to budget around double or triple your basic package cost to get a few good leads every month.

4. Competitors. LuxuryEstate’s main competitors are Idealista, Kyero, and various International real estate search engines including Rightmove, Properstar, and Greenacres.

Here at ImmoEdge we have been working with the major real estate property portals in Spain for more than 15 years. We understand how to get the maximum return from each portal, and how to reduce your expenses. We know which paid strategies work, and we know how to improve your lead generation. Get in touch here, or have a look at our real estate digital marketing services in Spain here.

Global Reach. LuxuryEstate offers an extensive reach, covering over 120 countries, which allows listings to gain visibility among high-net-worth individuals worldwide.

Affluent Buyers. The platform attracts high-net-worth individuals, which is a key demographic for agencies dealing in luxury properties​.

Language Flexibility. You are able to translate your listings into 16 different languages, making it easier to reach international buyers​, and helping with visibility in new markets.

Service and Tools. The tools for managing listings and highlighting key properties to maximize their reach are some of the easiest to use out of all real estate portals.

High Advertising Costs. Advertising on LuxuryEstate can be costly, especially for smaller agencies. You may need to advertise with premium packages for an entire year to truly see a significant increase in leads and ROI in relation to the marketing cost​.

High Competition. Unlike other national property portals which see most of their leads generated from very targeted locations, leads from LuxuryEstate can also be generated from broader regional searches. This means many of your premium listings are placed alongside other premium properties from across the globe, which can make it challenging for agencies targeting niche luxury buyers to stand out. In addition, there is usually more buyer education required, and there can be a long turn around time from initial contact to purchase.