Habitaclia: It’s a Fotocasa thing…
Habitaclia has historically maintained a strong presence in regions like Valencia, Cataluña, and the Balearic Islands. Following its merger with Fotocasa, Spanish agencies have gained access to more advanced analytics, data, and training tools, which offer deeper insights and a broader Spanish-speaking audience. However, these expanded services have increased costs, which some agencies find challenging to manage. Additionally, agencies targeting international buyers may struggle to generate foreign leads, as Habitaclia’s audience remains largely domestic.
This is ImmoEdge’s in-depth review of Habitaclia:
1. Company Overview. Founded in 2001, Habitaclia is headquartered in Mataró, Spain. In 2017, Habitaclia was acquired by Schibsted Spain, a media conglomerate, which later became part of Adevinta ASA, a Norwegian media group that operates digital marketplaces across several countries, including Spain, France, and Italy.
2. Related Brands. Adevinta Spain incorporates other popular Spanish portals like Fotocasa, Milanuncios, Coches.net, and Motos.net. This association has helped Habitaclia expand its market presence and leverage advanced digital tools.
3. Pricing. As of 2024, advertising on Habitaclia is managed through Fotocasa. Pricing can range based on the features chosen, such as standard listings, featured property placements, or premium services for enhanced visibility. For a detailed breakdown of pricing, refer to our Fotocasa property portal review.
4. Reach and Audience. Habitaclia receives around 6 million monthly visits, positioning it as the third-largest real estate search engine in Spain, following Idealista and Fotocasa. Habitaclia is especially popular in Catalonia, the Balearic Islands, Valencia, Andorra, and Madrid, regions where it has a historically strong presence.
The platform’s audience is predominantly Spanish-speaking, with 94% of its users based in Spain. The brand is not well known outside of Spain, and it does not attract many foreign property buyers. Regarding organic search results, it appears mostly for Spanish keyword searches in the main search engines and performs poorly in other languages, which again highlights its difficulty in appealing to an international audience.
Here at ImmoEdge we have been working with the major real estate property portals in Spain for more than 15 years. We understand how to get the maximum return from each portal, and how to reduce your expenses. We know which paid strategies work, and we know how to improve your lead generation. Get in touch here, or have a look at our real estate digital marketing services in Spain here.
Habitaclia Opinions & Reviews
Agencies can benefit from the new analytics, data, and training tools provided by Fotocasa, however, there are increased costs associated with these new services.
While the platform is considered effective in some geographical areas of the Spanish market, estate agencies focusing on international clients may need to supplement Habitaclia with other tools or platforms to capture those leads.
Positive Feedback
Strong Regional Presence. Habitaclia is highly valued in regions like Catalonia, the Balearic Islands, and the Valencian Community, where it has historically performed well. This strong domestic audience can be beneficial for agencies focused on these particular geographical areas of the Spanish market.
Advanced Analytics & Data Tools. Since its integration with Fotocasa, agencies now have access to better data, analytics, and training tools, helping them optimize listings and improve strategies.
Negative Feedback
Increased Costs. Smaller agencies have reported struggling with the increased costs associated with premium services and listings on Habitaclia since the integration with Fotocasa.
Limited International Reach. Some agencies targeting international buyers find Habitaclia less effective, as the platform’s user base is predominantly Spanish, making it harder to generate foreign leads.
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At ImmoEdge, we help real estate agencies in Spain enhance their digital marketing strategies. We specialize in crafting customized strategies that ensure maximum visibility in both local and international markets. Our digital services include SEO, Social Media Marketing, CRM and CMS optimization, Conversion Rate Optimization, Copywriting, AI and Automation, Multilingual Content, Targeted Demographics Marketing, and Property Portal Management, all designed to boost your online presence and convert leads into sales. Let us streamline your marketing efforts and help your agency grow effectively.
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